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René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest.
Chemise, linen, c.1790-1810. The Metropolitan Museum of Art Costume Institute: 2009.300.392.. A chemise or shift is a classic smock type of women's undergarment or dress. . Historically, a chemise was a simple garment worn next to the skin to protect clothing from sweat and body oils, the precursor to the modern shirts commonly worn in Western
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
Izod of London became most notable for its pairing with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license the Lacoste shirt to add prestige to the Izod line, but he could not find a market for the then-expensive $8.00 retail price (around equivalent to $92 in 2023).
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In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
During the early 18th century the first fashion designers came to the fore as the leaders of fashion. In the 1720s, the queen's dressmaker Françoise Leclerc became sought-after by the women of the French aristocracy, [4] and in the mid century, Marie Madeleine Duchapt, Mademoiselle Alexandre and Le Sieur Beaulard all gained national recognition and expanded their customer base from the French ...
Pleats Please, Homme Plisse, ME issey miyake Issey Miyake: Pleats Please launched 1993, ME issey miyake launched 2001, Homme Plisse launched 2013 [10] [11] [12] JPG Jean Paul Gaultier: Just Cavalli, Cavalli Class, Roberto Cavalli Sport Roberto Cavalli [13] Karl Karl Lagerfeld [14] [15] Kate Spade Saturday Kate Spade: Closed 2015 Lacoste Live ...