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At CES on Monday, L’Oréal took aim at one of beauty’s most challenging pandemic-era dilemmas: How to achieve great results from at-home hair color. The company’s answer comes in the form of ...
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L'Oréal Professionnel offers a range of professional hair color, styling and home haircare products. [1] The products are divided into two categories: in-salon and home care products. Twice a year, L'Oréal Professionnel organizes the Color Collections, major events that contribute to making hairstyles an essential part of fashion marketing.
A woman with dyed pink hair. Hair coloring, or hair dyeing, is the practice of changing the color of the hair on humans' heads.The main reasons for this are cosmetic: to cover gray or white hair, to alter hair to create a specific look, to change a color to suit preference or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.
Schueller developed an innovative hair-color formula in 1907, which he called Oréale. He formulated and manufactured his own products, and sold them to Parisian hairdressers. In 1909, he registered his company, the Société Française de Teintures Inoffensives pour Cheveux (French Company of Inoffensive Hair Dyes), the future L'Oréal. In his ...
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