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Card making is the craft of hand-making greeting cards. It shares skills in common in allied crafts such as scrapbooking and stamping . Unlike handcrafted cards, mass-produced printed greeting cards have been faced with competition from electronic greeting cards .
The website was launched in July 2000, and in 2007 the company was responsible for 90 percent of the online greeting card market in the United Kingdom, with nearly six million cards shipped. [6] [7] In July 2011, Moonpig was bought by Photobox Group, which also owns Photobox, for £120m in a cash and shares transaction. [8]
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It was unique in that it provided libraries of clip-art and templates through a simple interface to build signs, greeting cards, posters and banners with household dot-matrix printers. Over the years, it was updated to accommodate changing file formats and printer technologies, including CD and DVD labels and inserts and photobook pages.
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As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.