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Dickies scrubs uniforms on the rack in a Work 'n Gear store in Dorchester, Massachusetts (December 2012) In 2008 Williamson-Dickies acquired Kodiak Group Holdings Inc. of Canada. [3] In 2013 Dickies acquired Walls. [4] In 2014, Jerry Leigh of California became the exclusive licensee for Dickies Girl juniors' apparel. [5]
The reason for this decline in sales is the fact that people view khakis as a more corporate and office article of clothing. [7] The brand tried to revamp the pants by new marketing strategies. They emphasized the "Dockers lifestyle" by showing ads depicting the various products for work, dress, casual weekends, and golf.
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The classic label for Levi 501 jeans. Davis and Strauss experimented with different fabrics. An early attempt was brown cotton duck, a bottom-weight fabric. [a] Finding denim a more suitable material for work-pants, they began using it to manufacture their riveted pants. The denim used was produced by an American manufacturer.
Some cargo pants are made with removable lower legs allowing conversion into shorts. In 1980, cargo shorts were marketed as ideal for the sportsman or fisherman, with the pocket flaps ensuring that pocket contents were secure and unlikely to fall out. [6] By the mid-to-late 1990s, cargo shorts found popularity among mainstream men's fashion. [7]