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The VPAT was originally designed as a tool for vendors to document product compliance to Section 508 and facilitate government market research on ICT with accessible features. Many people started to call the completed document a "VPAT" but the wider procurement community would prefer to call it a product Accessibility Conformance Report, or ACR.
A research report is a publication that reports on the findings of a research project. [1]Research reports are produced by many sectors including industry, education, government and non-government organizations and may be disseminated internally, or made public (i.e. published) however they are not usually available from booksellers or through standard commercial publishing channels.
The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
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Segmentation includes a lot of market research, since a lot of market knowledge is required to segment the market. Market research about market structures and processes must be done to define the “relevant market”. The relevant market is an integral part of the whole market, on which the company focuses its activities.