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The magazine served as a marketing tool for Butterick patterns [4] and discussed fashion and fabrics, including advice for home sewists. [5] By 1876, E. Butterick & Co. had become a worldwide enterprise selling patterns as far away as Paris, London, Vienna and Berlin, with 100 branch offices and 1,000 agencies throughout the United States and ...
The Simplicity Pattern Company is a manufacturer of sewing pattern guides, under the "Simplicity Pattern", "It's So Easy" and "New Look" brands. The company was founded in 1927 in New York City . During the Great Depression , Simplicity allowed home seamstresses to create fashionable clothing in a reliable manner.
The New York Pattern Company started in 1932 and continued until the early 1950s. They were unique in that the pattern sleeves had drawn characters rather than photos and the paper used was non-glossy. Advance began manufacturing patterns in 1933, which was sold exclusively at J. C. Penney Company. The company continued through 1966 until it ...
The Butterick family began selling their patterns from their Sterling, Massachusetts, home in 1863, and the business expanded so quickly that, in one year, they had a factory at 192 Broadway Street in New York City. At first producing only boy's and men's clothing patterns, the Buttericks expanded to dresses and women's clothes in 1866.
Paper sewing patterns for women to sew their own dresses started to be readily available in the 1860s, when the Butterick Publishing Company began to promote them. [51] These patterns were graded by size, which was a new innovation. [52] The Victorian era's dresses were tight-fitting and decorated with pleats, rouching and frills. [41]
Women's walking suits, 1894, from the Butterick pattern company's Delineator. The earliest women's suits were riding habits, which consisted of a tailored coat or jacket and matching skirt from the 1660s. Practical and sturdy, riding habits were worn not only on horseback, but also for travel and other daytime pursuits.