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Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search. For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches.
Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Traditional local media companies, including newspaper publishers and television and radio broadcasters, are starting to add local search to their local websites to attract their share of local search traffic and advertising revenues in the markets they serve. These local media companies either develop their own technology or license "private ...
Alexa Traffic Rank is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. A site's ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day.
SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same ...