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A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
InDesign exports documents in Adobe's Portable Document Format (PDF) and supports multiple languages. It was the first DTP application to support Unicode character sets , advanced typography with OpenType fonts , advanced transparency features, layout styles, optical margin alignment, and cross-platform scripting with JavaScript .
A template involves repeated elements mostly visible to the end-user/audience. Using a template to layout elements usually involves less graphic design skill than that which was required to design the template. Templates are used for minimal modification of background elements and frequent modification (or swapping) of foreground content.
The terms are carried over into printing; recto-verso [4] is the norm for printed books but was an important advantage of the printing press over the much older Asian woodblock printing method, which printed by rubbing from behind the page being printed, and so could only print on one side of a piece of paper.
For example, a quarto was a book printed on sheets of paper folded in half twice, with the first fold at right angles to the second, to produce 4 leaves (or 8 pages), each leaf one fourth the size of the original sheet printed – note that a leaf refers to the single piece of paper, whereas a page is one side of a leaf. Because the actual ...
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.