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Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.
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In 2000, Fisher-Price changed the rotary dial for a push-button version with lights in an effort to modernize the toy, but consumers complained and the rotary version returned to the market the following year. [4] The Chatter Telephone was designed by Ernest Thornell, [5] whose daughter Tina would drag around a metal phone while playing.
For the tenth anniversary of Tickle Me Elmo, Fisher-Price released a new Elmo doll in 2006 called TMX, meaning "Tickle Me (Elmo) Ten" or "Tickle Me Xtreme". The toy, which was designed by Bruce Lund of Lund and Co. Invention ( River Forest, Illinois ), [ 13 ] was first announced at the American International Toy Fair .
The Fisher Price Little People logo used beginning in mid-2007. From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ...
The "Playskool Institute" was established by Lucille King in 1928 as a division of the John Schroeder Lumber Company in Milwaukee, Wisconsin. [4] King, an employee at the company, developed wooden toys to use as teaching aids for children in the classroom.