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At that time, the “GfK Association” was limited to promoting market and sales research. In 2010, the company was the world's fourth-largest market research company by revenue. [5] In December 2016, investment company American private equity group Kohlberg Kravis Roberts made a takeover bid for 18.54 percent of the company's shares. [6]
Circana, Inc., formerly known as IRI Worldwide and The NPD Group (previously National Purchase Diary Panel Inc. and NPD Research Inc.), is an American market research and technology company headquartered in Chicago. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 ...
This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.
Two explanations given for confusing market research with marketing research are the similarity of the terms and also that market research is a subset of marketing research. [7] [8] [9] Further confusion exists because of major companies with expertise and practices in both areas. [10]
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
GWI (formerly GlobalWebIndex) is an audience research company founded by Tom Smith in 2009. The company provides audience insight to publishers, media agencies and marketers around the world. [ 1 ] GWI profiles consumers across 48+ countries with a panel representing over 2.7 billion digital consumers, making insights available through a ...
Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research. Factors that can be investigated through market research include:
Gallup is a private employee-owned company based in Washington, D.C., [3] [11] founded by George Gallup in 1939. Headquartered in The Gallup Building, [4] it maintains between 30 and 40 offices globally, [6] in locations including in New York City, London, Berlin, Sydney, Singapore, and Abu Dhabi, and has approximately 1,500 employees.