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2. DIY research - Wikipedia

   en.wikipedia.org/wiki/DIY_research

   DIY Research (DIY Market Research) means marketing, customer or personnel research using online research methods that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, or online survey tool.

3. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

4. Online panel - Wikipedia

   en.wikipedia.org/wiki/Online_panel

   Online panel data (OPD) is widely used in market research. [3] [2] Other fields that contain prominent usage of online panel data include psychological, social, and medical research, as well as electoral studies. [2] Online panels were first utilized in academic journals in the late 1990s, though similar ideas had been proposed in the 1980s ...

5. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

6. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

7. Online research community - Wikipedia

   en.wikipedia.org/wiki/Online_research_community

   An online research community (part of Research 2.0) is a part of an emerging and developing area in market research making use of developments in Web 2.0 technologies and online communities. They allow qualitative research to be conducted efficiently and deeply online.