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Dove is an American personal care brand owned by the Anglo-Dutch company Unilever. The products are sold in more than 150 countries and are offered for women , men , babies and children . Dove's logo is a silhouette profile of the brand's namesake bird .
Ingredients of cosmetic products are listed following International Nomenclature of Cosmetic Ingredients (INCI). These INCI names often differ greatly from systematic chemical nomenclature or from more common trivial names. The below tables are sorted as follows:
The International Nomenclature of Cosmetic Ingredients (INCI) are the unique identifiers for cosmetic ingredients such as waxes, oils, pigments, and other chemicals that are assigned in accordance with rules established by the Personal Care Products Council (PCPC), previously the Cosmetic, Toiletry, and Fragrance Association (CTFA). [1]
Accompanying the billboard advertisements was the publication of the "Dove Report", a corporate study. [10] The creatives in charge of the shoot and original concept were Jacqueline Leak and Debra Fried from Ogilvy, New York. According to Ad Age, the campaign successfully increased sales of Dove soap from $2 billion to $4 billion in three years ...
Castor oil and its derivatives are found in many cosmetics as it is "non-comedogenic" (does not exacerbate or contribute to acne). [3]Cerebrosides (cells from the nervous systems of cattle or swine) were once used in some high-end skin-care products to increase moisture retention and to create a smooth skin surface, [4] however the BSE controversy has put an end to this practice.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
Natural skin care uses topical creams and lotions made of ingredients available in nature. [1] Much of the recent literature reviews plant-derived ingredients, which may include herbs, roots, flowers and essential oils, [2] [3] [4] but natural substances in skin care products include animal-derived products such as beeswax, and minerals.
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