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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever. [4] [5]
This led to the Dove beauty bar, which Lever Brothers marketed as being less irritating to the skin than traditional soaps. [1] [2] Other brands Lamberti helped develop or improve include Wisk and Aim toothpaste. [1] Lamberti was an opponent of animal testing, and did not participate in that practice. [1]
denatured alcohol: ethanol made unsuitable for drinking, often via addition of denatonium.: solvent, carrier, astringent alkyl benzoate C12 - C15 : benzoic acid ester, C 6 H 5 COO(CH
The International Nomenclature of Cosmetic Ingredients (INCI) are the unique identifiers for cosmetic ingredients such as waxes, oils, pigments, and other chemicals that are assigned in accordance with rules established by the Personal Care Products Council (PCPC), previously the Cosmetic, Toiletry, and Fragrance Association (CTFA). [1]
Swedish advertisement for toiletries (c. 1905/06)Personal care products can be categorized according to their function and area of application. These are cleansing products, hair care products, oral care products, sun care products, skin hydrating products, feminine care products, hair removal products, nail care products, eye care products and anal hygiene products.
Castor oil and its derivatives are found in many cosmetics as it is "non-comedogenic" (does not exacerbate or contribute to acne). [3]Cerebrosides (cells from the nervous systems of cattle or swine) were once used in some high-end skin-care products to increase moisture retention and to create a smooth skin surface, [4] however the BSE controversy has put an end to this practice.
Roja Dove (born Roger Bird, 25 September 1956) [1] [2] is a British perfumer [3] [4] [5] whose fragrances are sold at department stores worldwide. [ 6 ] [ 7 ] Born and raised in Sussex , South East England , his career in perfumery began in 1981 when he joined the French perfume house Guerlain , working there for 20 years before leaving to set ...
The Dove Real Beauty campaign was conceived in 2004 during a three-year creative strategic research effort, conducted in partnership with three universities, led by Joah Santos. [4] The creative was conceived by Ogilvy Düsseldorf and London. [5] [6] [7] The original advertising research indicated that only 4% of women consider themselves ...
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