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Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing, [1]" is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.
Local advertising is used in geomarketing to optimize ad delivery, this platform is applied to customers depending on their location. Making purchasing or service decisions is influenced by local marketing. Marketers and businesses consider local advertising necessary for economic growth.
There are two types of location-based services in general: push and pull.. The push approach is more versatile and is divided into two types. A not requested service is the more common approach amongst the two approaches, as this allows advertisers to target users until the users do not want the ads to be sent to them.
More local results can be obtained by clicking on “more places” under the 3-pack. The list of results one obtains is also called the Local Finder. [2] Search engines and directories are primarily supported by advertising from businesses that wish to be prominently featured when users search for specific products and services in specific ...
Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers. This accomplishes four things for a ...
Local SEO, however, differs in that it is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. [3] Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for ...