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A defining characteristic of clickbait is misrepresentation in the enticement presented to the user to manipulate them to click onto a link. While there is no universally agreed-upon definition of clickbait, Merriam-Webster defines clickbait as "something designed to make readers want to click on a hyperlink, especially when the link leads to content of dubious value or interest."
The Washington Post submitted a complaint against Coler's registration of the site with GoDaddy under the UDRP, and in 2015, an arbitral panel ruled that Coler's registration of the domain name was a form of bad-faith cybersquatting (specifically, typosquatting), "through a website that competes with Complainant through the use of fake news ...
Clickbait, in all its iterations, including rage-baiting and farming, is a form of media manipulation, specifically Internet manipulation. While the goal of some clickbait is to generate revenue, it can also be used as effective tactic to influence people on social media platforms, such as Facebook, Twitter, Instagram, and YouTube. [13]
Fictional examples of clickbait chumbox adverts. Fake news websites often have article titles that are incredible, prompting the user to click on it and read more. [17] This method of enticing readers to view content on their website often leads to exaggerated or even fake titles.
Clickbait refers to headlines of online news articles that are sensationalized or sometimes wholly fake. It uses people's natural curiosity to get people to click. In some cases clickbait is used to generate income; more clicks mean more money is made with advertisers. [16]
Outrage porn is a term used to explain media that is created specifically to provoke anger or outrage among its consumers as a tool of the outrage industrial complex. [7] It is characterized by insincere rage, umbrage and indignation without personal accountability or commitment.
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A chumbox is a form of advertising associated with outlandish clickbait headlines and low-quality links. [2] Publishers often include chumboxes on news websites because the companies behind them provide a very reliable source of revenue. [3] They often have the label "Around the Web" on top of them. [4] John Mahoney popularized the term in 2015.