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The suite, initially known as Adobe Marketing Cloud, was unveiled in October 2012 [2] as part of Adobe's strategy to phase out the Omniture brand, which it had acquired in October 2009. [ 3 ] [ 4 ] The suite integrates products from the acquired company, Omniture , along with other services into a unified cloud service.
Omniture is an online marketing and web analytics business unit in Orem, Utah.It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
Adobe Experience Cloud (AEC) is a collection of integrated online marketing and Web analytics solutions by Adobe Inc. It includes a set of analytics , social , advertising , media optimization , targeting , Web experience management and content management solutions.
Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New Campaign Launches --(BUSINESS WIRE)-- Adobe Systems Incorporated (NAS: ADBE) : Adobe Marketing Cloud includes a complete ...
Adobe Marketing Cloud Goes Mobile New Mobile Capabilities Added to Analytics, Social, Advertising, Targeting and WEM Solutions SALT LAKE CITY--(BUSINESS WIRE)-- Adobe Summit, The Digital Marketing ...
The acquisition gives Adobe more online marketing tooling to fit into its Experience Cloud. Workfront was founded back in 2001, making it a bit long in the tooth for a private company that has ...