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Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity , socialization , peer pressure , obedience , leadership , persuasion , sales , and marketing .
Social impact theory was created by Bibb Latané in 1981 and consists of four basic rules which consider how individuals can be "sources or targets of social influence". [1] Social impact is the result of social forces, including the strength of the source of impact, the immediacy of the event, and the number of sources exerting the impact. [ 2 ]
From a theoretical perspective, it has been shown [26] that the three-degrees-of-influence property naturally emerges as the outcome of the interplay between social influence, or learning dynamics, and complex networks. These studies employed emblematic models to study the diffusion of information, opinions, ideas and behaviors on a wide range ...
Social norms refers to the unwritten rules that govern social behavior. [6] These are customary standards for behavior that are widely shared by members of a culture. [6] In many cases, normative social influence serves to promote social cohesion. When a majority of group members conform to social norms, the group generally becomes more stable.
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .
Sociology is the scientific study of human society that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life.
The field of social contagion has been repeatedly criticized for lacking a clear and widely accepted definition, even though any area of research is marked by definitional variation, and for sometimes involving work that does not distinguish between contagion and other forms of social influence, like command and compliance, or from the ...
Social Credit System; Social data revolution; Social engineering (political science) Social facilitation; Social impact theory; Social information processing (theory) Social innovation; Social space; Social spam; Social support; Social technology; Social-desirability bias; Sociology of the Internet; Soviet and Russian influence operations in ...