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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   In Cost Per Thousand Impressions (CPM), the advertiser only pays for every 1000 impressions of the ad. Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest.

3. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

4. Cost per impression - Wikipedia

   en.wikipedia.org/wiki/Cost_per_impression

   Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

5. Cost per mille - Wikipedia

   en.wikipedia.org/wiki/Cost_per_mille

   Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1 ]

6. Advertising revenue - Wikipedia

   en.wikipedia.org/wiki/Advertising_revenue

   Facebook charges a fee for every advertisement click, known as cost per click. Facebook also allows businesses to increase the visibility of their advertisements beyond users who follow or like them; Facebook charges a fee based on the number of people a given advertisement reaches. [12]

7. Behavioral retargeting - Wikipedia

   en.wikipedia.org/wiki/Behavioral_retargeting

   CPM (Cost per mille or cost per thousand) CPC (cost per click) CPA (cost per action) Cost per impression (CPM) is a common metric used in the online advertising industry to charge advertisers for inventory based on a set price per thousand-page impressions. An impression is defined as any time a banner ad loads on an individual's web browser.