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The company rolled out the platform across its existing dealership base while announcing intents to utilize the brand in markets in which it did not currently own stores. On September 29, 2021, Asbury purchased the Utah-based Larry H. Miller Dealerships for $3.2 billion, along with its Total Care Auto (TCA) vehicle protection plan business. [20]
Sticker prices for some Gladiators on dealer lots now go as high as $72,000. Gladiator sales have fallen steadily from the 2020 peak as a result and are down another 21% so far this year.
Jeep is also a brand of apparel of outdoor lifestyle sold under license. It is reported that there are between 600 and 1,500 such outlets in China, vastly outnumbering the number of Jeep auto dealers in the country. [101] [102] In April 2012 Jeep signed a shirt sponsorship deal worth €35 m (US$45.8 m [103]) with Italian football club Juventus ...
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [13] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
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The Jeep-Eagle division was formed from the American Motors Jeep Renault dealer network. The Jeep and Eagle vehicles were marketed primarily by former American Motors dealers. The American Motors badge was last used on the Eagle Sports Wagon through the 1988 model year, then eliminated, and the Eagle car brand was phased out by 1998.