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The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris. [21] Louis Vuitton had observed that the HJ Cave Osilite [22] trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight. [21]
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In 2022, Louis Vuitton announced a €1 million donation to UNICEF to help the Ukrainian victims of the Russian invasion. [106] On 2 March 2022, LVMH Group pledged €5 million to the Red Cross to those affected by the war. [107] [108] In addition, the company closed 124 of its stores in Russia. [109]
The cover of the May 2009 issue of XXL magazine, titled "Rick Ross Up in Smoke", featured Ross wearing a pair of Louis Vuitton sunglasses. After publication, a spokesperson for the luxury-goods maker contacted XXL to inform them that Ross was sporting fake sunglasses in the cover image. [ 24 ]
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Luxottica was founded in Agordo by Leonardo Del Vecchio in 1961 as a sunglasses manufacturer selling and branding under its own name. Del Vecchio quickly acquired numerous businesses in the pursuit of vertical integration, buying distribution companies rapidly and signing its first designer licensing agreement with Giorgio Armani .