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Placeholders for personal names include variations on names Иван (Ivan), Пётр (Pyotr / Peter), and Сидор (Sidor), such as Иван Петрович Сидоров (Ivan Petrovich Sidorov) for a full name, or Иванов (Ivanov) for a last name; deliberately fake name-patronymic-surname combinations use one of them for all three ...
A pseudonym is a name adopted by a person for a particular purpose, which differs from their true name. A pseudonym may be used by social activists or politicians for political purposes or by others for religious purposes. It may be a soldier's nom de guerre or an author's nom de plume.
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
A well-known example of "Acme" as a placeholder name is the Acme Corporation, whose products are often seen in the Wile E. Coyote and the Road Runner cartoons. "Mom and Pop" (in the United States) are occasional placeholders for the individual owners of a generic small family-owned business [citation needed]
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The model may not reflect the changes in the market instigated by online technologies. For example, it does not reflect the recent focus on informal learning. [5] The 70:20:10 model is not prescriptive. Author and learning and development professional Andy Jefferson asserts it "is neither a scientific fact nor a recipe for how best to develop ...
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