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The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business. [1] [2] The article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world.
Pyramid is an American game show franchise that has aired several versions domestically and internationally. The show was developed by Bob Stewart. The original series, The $10,000 Pyramid, debuted on CBS on March 26, 1973, [6] and spawned seven subsequent Pyramid series. Most later series featured a full title format matching the original ...
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Several incarnations of the Pyramid series (exceptions were the main game board in 1990 and all boards in the 2002 and 2012 versions). The main game in the game show Whew! The first season of Street Smarts. The spaces on the letter board in Wheel of Fortune were trilons until 1997.
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The "Fortune at the Bottom of the Pyramid" is a book written by C.K. Prahalad, published in 2004. [29] The primary argument of this book is that there is an untapped market that can be found in the worlds poorest populations.
The poverty penalty describes the phenomenon that poor people tend to pay more to eat, buy, and borrow than the rich. The term became widely known through a 2005 book by C. K. Prahalad, The Fortune at the Bottom of the Pyramid.