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Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event.Such products, which are often informally called promo products, swag [1] (), or freebies (count nouns), are used in marketing and sales.
Tiffany & Company, Union Square, Manhattan, storage area with porcelain, c. 1887 Tiffany & Co. was founded in 1837 by Charles Lewis Tiffany and John B. Young, [12] in New York City, as a "stationery and fancy goods emporium", with the help of Charles Tiffany's father, who financed the store for only $1,000 with profits from a cotton mill. [13]
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These issues drove Mr. Balfour to establish his own company, and he founded the L.G. Balfour Company on Friday, June 13, 1913. [ citation needed ] The business grew from a small nucleus of skilled craftsmen led by Mr. Balfour in a facility in Attleboro, Massachusetts which was known at the time as the jewelry capital of the world.
The Dutch diamond-cutter Alfred Van Cleef and his father-in-law, Salomon Arpels, founded the company in 1896. In 1906, following Arpels’s death, Alfred and two of his brothers-in-law, Charles and Julien, acquired space for Van Cleef & Arpels at 22 Place Vendôme, across from the Hôtel Ritz, where Van Cleef & Arpels opened its first boutique shop. [3]
Lancel is a French Maison of luxury leather goods, founded in Paris in 1876 by Angèle and Alphonse Lancel [1] and developed by their son Albert.. It remained in the hands of the couple's descendants until it was acquired in the late 1970s by the Zorbibe brothers, who then launched the popular bucket-shaped Elsa bag under Chief Executive Sidney Toledano, now CEO of LVMH Fashion Group.