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Nike Shox is a support system feature in several of Nike's flagship sneakers, first released in 2000. The design is an arrangement of primarily polyurethane hollow columns in the midsole supporting the shoe's heel. Most models include four circular columns in a square formation to provide stability. Later variations sometimes added additional ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
A comparison between an old Majestic template jersey (left) and a new Nike template jersey (right). Beginning in the 2024 season, Major League Baseball (MLB) adopted a new template for its uniforms, designed by Nike and produced by Fanatics, officially titled the Nike Vapor Premier. The new uniforms have been subject to much controversy and ...
Nike offered previews of the Vapor Premier uniforms in prior years, including at last season's All-Star game. The design changes were intended to enhance performance. Instead, they invited scorn.
Also called a baseball cup, box, athletic cup – made of hard impact-resistant plastic or light metal, often with flexible sides for comfort and protection, designed to protect the testicles and groin from impact of a baseball, baseball bat, cleats, or any other moving object. Absolutely required for catchers, pitchers, and often all infielders.
Nike Women's Advertising is Nike advertisements towards women. Although Nike started aggressively advertising towards women in the 1990s, they were not the first athletic company to promote their products towards women. According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of ...
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