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Gigil's Summer campaign in 2024 for Grab, won a silver award for Film at the Cannes Lions 2024. [48] The same campaign also won a silver and a crystal award in Korean advertising festival MAD STARS in 2024. [49] Gigil won in the Asia Pacific Effie Awards in 2024 for marketing effectiveness, winning a silver for TNT Telco and a bronze for CoCo ...
This year's list has plenty of options at 116 selections, slightly more than 2023's 112 items, with a majority of the picks coming from small businesses or women-, LGBTQ+-, Latino- and Black-owned ...
With the pandemic in media executives’ rearview mirrors, media trends are still emerging at the speed of sound, and this year’s Variety Entertainment Marketing Summit, presented by Deloitte ...
Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK. The Subservient Chicken
Paramount Global today announced a new brand positioning and trade campaign around the tag ‘Popular is Paramount’ to reflect “the company’s indisputable strength in making popular content ...
The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [ 8 ] The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are ...