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Offensive marketing warfare strategies - They are used to secure competitive advantages; market leaders, runners-up or struggling competitors are usually attacked. Defensive marketing warfare strategies - They are used to defend competitive advantages; lessen risk of being attacked, decrease effects of attacks, strengthen position.
Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [ 1 ]
This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. [2]
This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities. New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share.
Encirclement – Both a strategy and tactic designed to isolate and surround enemy forces; Ends, Ways, Means, Risk – Strategy is much like a three legged stool of ends, ways, means balanced on a plane of varying degree of risk; Enkulette – A strategy used often in the jungle that aims at attacking the enemy from behind.
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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
The 33 Strategies of War is a personal development, self-help book. It was written by American author Robert Greene in 2006. It is composed of discussions and examples of offensive and defensive strategies from a wide variety of people and conditions, applying them to social conflicts such as family quarrels and business negotiations. [1] [2] [3]