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A McDonald's franchise in Moncton, New Brunswick, Canada Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property , use of its business model , brand, and rights to sell its ...
According to a 2012 article in Innovations, a peer-reviewed academic journal, microfranchising "has its origins in Bangladesh’s system of community health promoters, or shasthya shebikas in Bengali, which is the core of BRAC’s approach to providing low-cost health care."
McDonald's is the world's second-largest private employer with 1.7 million employees (behind Walmart with 2.3 million employees), the majority of whom work in the restaurant's franchises. [20] [21] McDonald's has been subject to criticism over the health effects of its products and its participation in various legal cases.
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The new 20-year MFA, effective January 1, replaces the previous agreement and includes an option for renewal at McDonald’s discretion for another 20 years, beginning January 1, 2045.
This business model led to the explosive growth of McDonald's; the real estate deals were handled through a specially formed corporation named "McDonald's Franchise Realty Corp." [3] [4] The "Sonneborn model" persists to this day within the corporation, and might have been the most important financial decision in the company's history. McDonald ...
Social franchising is the application of the principles of commercial franchising to promote social benefit rather than private profit. In the first sense, it refers to a contractual relationship wherein an independent coordinating organization (usually a non-governmental organization, but occasionally a governmental body or private company [2]) offers individual independent operators the ...