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The company was founded in 1945 in New York City. It was founded with the help of its head designer Lillian Hunau, who also had a special wiring and bust shaping [2] patent which began featuring in bras the following year. 1945 was also the year Exquisite Form became one of the first major brassiere companies to advertise in Ebony Magazine.
Fruit of the Loom is an American company that manufactures clothing, particularly casual wear and underwear. The company's world headquarters are located in Bowling Green, Kentucky . Since 2002, it has been a wholly owned subsidiary of Berkshire Hathaway .
BVD is a brand of men's underwear, which are commonly referred to as "BVDs".The brand was founded in 1876 and named after the three founders of the New York City firm: (Joseph W.) Bradley, (Luther C.) Voorhees, and (Lyman H.) Day (thus "B.V.D.").
'Great for any woman...big or small chest': Over 45,000 shoppers give this bra a perfect 5-star rating! 'So comfortable, so soft': Fruit of the Loom sports bras are on sale, 3 for $10! Skip to ...
The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek. Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26. [12]
Vassarette is a brand of women's underwear owned by Vanity Fair Brands, a division of Fruit of the Loom. Until 2010 the brand was owned by the Northwestern Knitting Company, which became Munsingwear. Their lines include bras, stockings and lingerie, and they were previously a major manufacturer of girdles.
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