Ads
related to: best pharma marketing campaigns
Search results
Results From The WOW.Com Content Network
The same could not be said for other drugs that manufacturers began promoting with multimillion-dollar campaigns. Take the case of Nexium, which is now infamous in the world of health care policy. Until the 1980s, doctors had treated acid reflux with over-the-counter pills, like Tums, that counteracted the effects of stomach acid.
Supporters of direct-to-consumer advertising argue that advertisements increase competition which leads to lower prescription drug prices and new development, citing, for instance, that between 1997 and 2001, spending on research and development in the U.S. increased 59% while spending on promoting drugs directly to patients increased 145%.
In 2005 money spent on pharmaceutical marketing in the United States was estimated at $29.9 billion with one estimate as high as $57 billion. [2] When the US number are broken down 56% was free samples, 25% was detailing of physicians, 12.5% was direct to users advertising, 4% on hospital detailing, and 2% on journal ads. [29]
AI-Driven Media Solutions: Inmar is at the forefront of leveraging AI to optimize both influencer marketing strategies and broader media campaigns. Inmar’s Moments technology, powered by AI, delivers personalized campaigns at the most contextually relevant times, ensuring messages resonate with consumers.
The Incredible Campaigns Marketing Executives Wish They’d Thought Of Themselves. In the ever-evolving landscape of marketing, there are rare moments when a campaign emerges, capturing the hearts ...
BUKO Pharma-Kampagne is an independent organization based in Bielefeld, Germany, which watches over the marketing practices of German pharmaceutical companies. It has gained wider recognition after being described in a bestselling novel, The Constant Gardener by John le Carré. BUKO was mentioned explicitly in the author's afterword as a real ...
Ad
related to: best pharma marketing campaigns