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From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
Laura Mercier was born as Michèle Mercier in Arles, France, on 2 October 1960, the youngest of three daughters.At 16, she enrolled as an art student at L'Ecole Supérieure d'Arts Appliqués Duperré, a design school in Paris, to pursue painting and drawing. [1]
Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a "Cupid's bow," inspired by actress Clara Bow. [19] At that time, it was acceptable to apply lipstick in public and during lunch, but never at dinner. [17] [20] In the early 1930s, Elizabeth Arden began to introduce different lipstick colors. She ...
The debuts of Christian Louboutin's first lipstick line and Kylie Jenner's Lip Kit has lipstick on all of our minds. And for good reason -- the makeup essential can really transform your look.
Color plays an important role in setting expectations for a product and communicating its key characteristics. [26] Color is the second most important element that allows consumers to identify brand packaging. [27] Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.
The prime cosmetic of the time was eye shadow, though; women also were interested in new lipstick colors such as lilac, green, and silver. [60] These lipsticks were often mixed with pale pinks and whites, so women could create their own individual shades. "Blush-ons" came into the market in this decade, with Revlon giving them wide publicity. [60]