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Preppy girls appropriated the VSCO style during the early to mid 2020s, although their style had very little in connection with the original definition of preppy. [311] [312] Lulu Lemon and Zara clothes are essentials for achieving this look. Brands such as Brandy Melville, Nike and H&M were also popular. [313] [314] [315] [316]
The early to mid-2000s saw a rise in the consumption of fast fashion: affordable off-the-peg high street clothing based on the latest high fashion designs. With its low-cost appeal driven by trends straight off the runway, fast fashion was a significant factor in the fashion industry's growth.
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.