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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
The back is wider than a thong, but often smaller than other women's brief styles, making Brazilian briefs an ideal choice for women to avoid showing a visible panty line without having to wear a thong. Briefs is also the name given to costumed outerwear worn by female dancers and athletes in sports such as cheerleading, figure skating, and tennis.
Jockey: 1876 US US Jolidon: 1993 Romania Romania Kestos: 1925 ceased 1985: UK UK Kiss Me Deadly: 2006 UK Unknown La Perla: 1954 Italy Italy/China La Senza: 1990 ceased 2017: Canada Unknown Lembrassa: 2008 ceased 2017: UK China Leonisa: 1956 Colombia Colombia Lily of France: 1915 US Unknown Lisca: 1955 Slovenia Slovenia Lise Charmel: 1950s ...
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In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
The company expanded into women's underwear in the 1920s, and starting in 1931, offered Foundettes, which used an elasticized yarn to produce a combination foundation garment that combined a brassiere and a girdle. [12] Munsingwear was the largest employer of women in the state of Minnesota; at one point, 85% of its 3,000 employees were women. [13]
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