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John Scott Hogan (5 May 1943 – 3 January 2021; nicknamed "Hogie") was an Australian advertising and motorsport executive who led Marlboro's Formula One sponsorship program from 1973 to 2002. As the chief financial backer of McLaren Racing and, subsequently, Scuderia Ferrari , he helped grow Formula One into a global competition with nine ...
Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
This started in the 1972 season with the sponsorship of the Formula One team BRM. The first win for a Marlboro-sponsored Formula One car was achieved at the 1972 Monaco Grand Prix by Jean-Pierre Beltoise driving for the BRM team. In 1973 and 1974, the cigarette giant backed the Frank Williams Racing Cars team, whose cars were registered as Iso ...
Marlboro's red-and-white branding lasted until 1996, during which time the team went by various names incorporating the word "Marlboro", making it the then longest-running Formula One sponsorship (and still the longest title sponsorship, which has since been surpassed by Hugo Boss' sponsorship of the team, which ran from 1981 to 2014).
At the end of the 1996 season, Philip Morris International through its brand Marlboro withdrew its sponsorship agreement with McLaren after 22 years (since the 1974 season) to become the title sponsor of Ferrari, resulting to the change of the official team's name to Scuderia Ferrari Marlboro from the beginning of the 1997 season until the 2011 ...
Formula One portal; British Racing Motors (BRM) was a British Formula One motor racing team. Founded in 1945 and based in the market town of Bourne in Lincolnshire, it participated from 1951 to 1977, competing in 197 grands prix and winning seventeen. BRM won the constructors' title in 1962 when its driver Graham Hill became world champion. In ...
American Express Company (NYSE:AXP) inked a new multi-year sponsorship with Formula 1 to expand Amex’s partnership with the motorsport giant from the Americas region to a global level. As an ...
In 2007, the IndyCar Series cars began to carry Team Penske insignia by removing Marlboro branding and sponsorship from Mobil 1 (although the cars remained painted in the Marlboro color scheme—in Formula 1 the Scuderia Ferrari Marlboro and McLaren has a similar set up due to Marlboro partnership).