When.com Web Search

Search results

1. Results From The WOW.Com Content Network

2. Visual brand language - Wikipedia

   en.wikipedia.org/wiki/Visual_brand_language

   Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

3. Personal branding - Wikipedia

   en.wikipedia.org/wiki/Personal_branding

   Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1]

4. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   Although brand identity is a fundamental asset to a brand's equity, the worth of a brand's identity would become obsolete without ongoing brand communication. [91] Integrated marketing communications (IMC) relates to how a brand transmits a clear consistent message to its stakeholders. [82] Five key components comprise IMC: [69] Advertising

5. Emotional branding - Wikipedia

   en.wikipedia.org/wiki/Emotional_branding

   Emotional Branding teaches a company to build its personality to create a lasting impact on users. Brand personalities form charismatic attitude that would trigger positive emotional response towards the brand. vii. From Function → to Feel. Emotional Branding makes experience as an important factor in creating brand identity.

6. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

7. Brand awareness - Wikipedia

   en.wikipedia.org/wiki/Brand_awareness

   These characters benefit the brand by creating memorable images in the consumer's mind while conveying meanings that are consistent with the brand's values. McDonald's created a similar anthropomorphic brand character known as Ronald McDonald as part of its brand identity. For younger consumers, Ronald McDonald injects a sense of fun and ...