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Type design is performed by a type designer. It is a craft , blending elements of art and science. In the pre-digital era it was primarily learned through apprenticeship and professional training within the industry.
A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the Basel School of Design in 1908. Shortly thereafter, in 1918 Ernst Keller became a professor at the Kunstgewerbeschule Zürich and began developing a graphic design and typography course. He did not teach a ...
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Louise Fili (born April 12, 1951) is an American graphic designer known for her use of typography.Her artistic inspiration comes from modernism and European art deco styles, as she blends historic typography with contemporary colors and compositions.
Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Weingart was a German graphic designer, known as the father of New Wave design. According to Weingart, he took "Swiss Typography" as his inspiration and considered himself a "typographic rebel". [8] Weingart began studying at the Merz Academy in Stuttgart, Germany. While there, he developed skills such as linocuts, woodblock printing, and ...
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