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  2. Opinion leadership - Wikipedia

    en.wikipedia.org/wiki/Opinion_leadership

    Opinion leaders play an important role in information flow, because people tend to seek advice from others in the social environment. Information from the mass media does not directly flow to the target audiences, but through a mediation process, in which influential people digest the information and spread it to the public. Opinion leaders ...

  3. Three levels of leadership model - Wikipedia

    en.wikipedia.org/wiki/Three_levels_of_leadership...

    The right attitude is to believe that other people are as important as oneself and see leadership as an act of service (Scouller, 2011). Although there is a moral aspect to this, there is also a practical side – for a leader's attitude and behavior toward others will largely influence how much they respect and trust that person and want to ...

  4. Power (social and political) - Wikipedia

    en.wikipedia.org/wiki/Power_(social_and_political)

    Power as a perception: Power is a perception in the sense that some people can have objective power but still have trouble influencing others. People who use power cues and act powerfully and proactively tend to be perceived as powerful by others. Some people become influential even though they do not overtly use powerful behavior.

  5. Leadership - Wikipedia

    en.wikipedia.org/wiki/Leadership

    An APEC leader setting the tone for the 2013 APEC CEO summit with an opening speech. Leadership, is defined as the ability of an individual, group, or organization to "lead", influence, or guide other individuals, teams, or organizations.

  6. French and Raven's bases of power - Wikipedia

    en.wikipedia.org/wiki/French_and_Raven's_bases_of...

    French and Raven defined social influence as "a change in the belief, attitude, or behavior of a person (the target of influence) which results from the action of another person (an influencing agent)", and they defined social power as the potential for such influence, that is, the ability of the agent to bring about such a change using ...

  7. Referent power - Wikipedia

    en.wikipedia.org/wiki/Referent_power

    Referent power is a form of reverence gained by a leader who has strong interpersonal relationship skills. Referent power, as an aspect of personal power, becomes particularly important as organizational leadership becomes increasingly about collaboration and influence and less about command and control.

  8. Why do celebrities endorse politicians? Because it can sway ...

    www.aol.com/why-celebrities-endorse-politicians...

    Further, she said, people who vote become influencers in their own right: Politicians tend to respond most often to people who actually vote. "You've got to be on the voting rolls to be a person ...

  9. Transformational leadership - Wikipedia

    en.wikipedia.org/wiki/Transformational_leadership

    Transformational leadership is a leadership theory in which a leader's behaviors influence their followers, inspiring them to perform beyond their perceived capabilities. . This style of leadership encourages individuals to achieve unexpected or remarkable results by prioritizing their collective vision over their immediate self-intere