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With those components, the most important factor that separates strategic communication from other types of communication is the synchronization and coordination of U.S. efforts. For example, in the National Strategy for Public Diplomacy and Strategic Communication, all strategic communication efforts activities should: [4]
Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.
Primary, alternate, contingency and emergency (PACE) is a methodology used to build a communication plan. [1] The method requires the author to determine the different stakeholders or parties that need to communicate and then determine, if possible, the best four, different, redundant forms of communication between each of those parties.
A news grid or media grid is a strategy used in public relations for the content and timing of communications to a mass media audience. [ 1 ] The term is mostly associated with political communications, but grids can be used by any organisation.
Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [18] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [19]
An example of what can be done on Facebook is, "an individual creates multimedia content like a video on the cognitive level", which allows for mass interaction between hundreds of people. [16] This free interaction between people on Facebook attracted political figures to use social media by to help promote their ideals.
In international relations, public diplomacy broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim of building support for the state's strategic objectives.
Telecommunications policy addresses the management of government-owned resources such as the spectrum, which facilitates all wireless communications. There is a naturally limited quantity of usable spectrum that exists, therefore the market demand is immense, especially as use of mobile technology, which uses the electromagnetic spectrum, expands.