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Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
7 Dimensions of Culture. Trompenaars's model of national culture differences is a framework for cross-cultural communication applied to general business and management, developed by Fons Trompenaars and Charles Hampden-Turner. [1] [2] This involved a large-scale survey of 8,841 managers and organization employees from 43 countries. [3]
Cultures and communication in which context is of great importance to structuring actions are referred to as high context." [32] In such cultures, people are highly perceptive of actions. Furthermore, cultural aspects such as tradition, ceremony, and history are also highly valued.
Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. [1] Cultural communication can also be referred to as intercultural communication and cross-cultural communication .
Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
Communication is something that no one can escape and it comes in many forms. Whenever a person from one culture sends a message to be processed from a different culture, intercultural communication is present. [5] It is important to recognize when it happens to able to make wise decisions as to how the communication takes place.
To develop a distinct marketing strategy for each subculture, if there is a significantly distinct cultural dimension that is important to the specific culture (multicultural marketing) To further segment audiences in a subculture, if needed, in terms of cultural affinity, cultural identity or acculturation level (tactical adaptation within a ...