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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
The company's establishment marked the beginning of Ghana's non-traditional manufacturing industry, with CLUB Premium Lager, its flagship brand, becoming Ghana's first manufactured product. In 1975, the assets of Overseas Breweries Ltd. were taken over by the locally registered Accra Brewery Ltd. (ABL) to facilitate Ghanaian participation in ...
The Ghana Tourism Authority was established in 1960 as the Ghana Tourist Board. [1] The board was renamed as the Ghana Tourism Authority in 2011 under act 817. The act extended the tasks of the agency to overseeing the implementation of government policies in the industry.
The first attempt to regulate market value and production was in 1947 through the Ghana Marketing Board, which dissolved in 1979 and was reconciled into Ghana Cocoa Board also called COCOBOD [9]. The Ghana Marketing Board was established by ordinance in 1947 with the sum of 27 million Ghanaian Cedi as its initial working capital. In 1979, this ...
Fan Milk is a Ghana based manufacturer and retailer of ice cream and frozen dairy products, [1] [2] [3] In July 2019, Danone, previously a joint shareholder with The Abraaj Group, increased its stake to 100% and thus assumed complete ownership of the company.
In marketing, corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
The shipping unit of the company is the first and only Freight Forwarding Company to obtain the Air Carrier Licence in handling chartered cargo flights in Ghana and currently has the GSA for Global Aviation in West Africa. [8] In 2019, McDan acquired a license to operate a private jet section at the Kotoka International Airport. [9]
GOIL PLC formerly known as GOIL Company Limited (GOIL) and Ghana Oil Company and also known as GOIL, is a state-owned Ghanaian oil and gas marketing company, formed on 14 June 1960. [3] Currently it holds the place of Ghana's top oil marketing company, and is the only indigenous owned petroleum marketing company in Ghana .