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The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. [3] Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah. [4] [5] [6] In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft ...
Serta may refer to: Sertã, a municipality in central Portugal; Sertã (parish), a civil parish in the municipality; Serta (company), a mattress company based in the United States; Serto, the western form of the Syriac alphabet; An alternative spelling of Sêrtar County, Garzê Tibetan Autonomous Prefecture, People's Republic of China
In the 1990s, a commercial for the Simmons Beautyrest featured a bowling ball being dropped on a Beautyrest mattress and a standard open-coil mattress to illustrate the company's claim that a person's nighttime movements are less likely to disturb a sleep partner if their mattress is a Beautyrest.
The company is thus a licensing organization, with local licensees manufacturing the mattresses under a common name for national marketing. Like a cooperative, the licensees own the Spring Air name. Spring Air has factories across the world. [1] As of 2006, it is the fourth largest US brand of mattresses (behind Sealy, Serta, and Simmons).
Mattress Firm eventually reused the Sleepy's name for their own brand of mattresses. [4] On October 5, 2018, Mattress Firm filed for Chapter 11 bankruptcy protection and announced to close up to 500-700 stores, which included former Sleepy's stores that are close proximity to a nearby Mattress Firm store. In November 2018, the company had ...
Mattress Barn was a chain of mattress stores located only in Florida. On August 29, 2014, it was announced that Mattress Firm would acquire all of the remaining Mattress Barn locations. [ 34 ] In September 2016, all of the remaining stores converted into Mattress Firm.
In 2016, the company launched a national billboard campaign entitled "Mattress Stores Are Greedy." [10] In 2017, the company had $170 million in sales. [11] Tuft & Needle spent over $14 million in media during the same year. [12] On September 28, 2018, Tuft and Needle closed a merger with mattresses manufacturer Serta Simmons Bedding.
In 2002, Dale purchased 54 of Mattress Discounters' stores in California during that company's bankruptcy—more than doubling Sleep Train's size. [3] In August 2006, Dale purchased Sleep Country USA from Simmons Bedding in a move to re-enter the northwestern market.