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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Faced products on a shelf at a Coles supermarket. In the retail industry, facing (also known as blocking, zoning, levelling or dressing) is the practice of pulling products forward to the front of the display or shelf on which they are placed, typically with the items' labels facing forward. [1]
Similar products are placed in blocks. A planogram can be compared to a book. A store is the book and its individual modules represent the pages. The customer gradually “reads” individual modules and automatically proceeds from the left to the right, from the top to the bottom as if he/she read a book.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products , swag [ 1 ] ( mass nouns ), or freebies ( count nouns ), are used in marketing and sales .
Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise.
Cite this page; Get shortened URL; Download QR code; Print/export Download as PDF; Printable version ... move to sidebar hide. Visual design elements and principles ...
It usually appears in modern books on the verso of the title page, but in some books is placed at the end (see Back matter). Dedication: Author: A dedication page is a page in a book that precedes the text, in which the author names the person or people for whom he/she has written the book. Epigraph: Author: A phrase, quotation, or poem.
The word retail comes from the Old French verb retaillier, meaning "to shape by cutting" (c. 1365).It was first recorded as a noun in 1433 with the meaning of "a sale in small quantities" from the Middle French verb retailler meaning "a piece cut off, shred, scrap, paring". [1]