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Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
Since Bud Light is sponsoring the NFL draft I wonder if the viewership will be affected? — Stickyfrog - Government-funded Media (@stickyfrogg) April 21, 2023
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
On April 1, Mulvaney posted a video on her Instagram account, which has about 1.8 million followers, to promote a Bud Light contest during the NCAA basketball tournament. In the video, she sets ...
And consumers over 21 can comment on a dedicated Bud Light post on Instagram for a chancd to win $10,000 and Bud Light gear for a party at home. When the ad appears in the Big Game, it won’t be ...
Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership position in a field that could be even more important: Tap sales.