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George Moschis and Gilbert A. Churchill Jr posit that mass media, parents, school and peers are all agents of consumer socialization. According to this theory children and young adults learn the rational aspects of consumption from their parents while the mass media teaches them to give social meaning to products; schools teach the importance of economic wisdom and finally peers exercise ...
Agents of socialization, sometimes called institutions, work together to influence and shape people's political norms and values. In the case of political socialization, the most significant agents include, but are not limited to, families, media, education, and peers. Other agents include religion, the state, and community. These agents shape ...
With so many "gates" or outlets, news spreads without the aid of legacy media networks. In fact, users on social media can act as a check to the media, calling attention to bias or inaccurate facts. There is also a symbiotic relationship between social media users and the press: younger journalists use social media to track trending topics. [56]
The use and importance of social media in communications and public relations has grown drastically over the years and is now a staple in advertisements to mass audiences. For many newer companies and businesses geared towards young people, social media is a tool for advertising purposes and for growing brands.
Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. [74] Whether it is written, televised, or spoken, mass media reaches a large audience.
Mass media has a huge grasp on today's adolescents. Many young people use different types of social media daily. Mass media can be used to socialize adolescents from around the world and can help to give them a fundamental understanding of social norms. [26] Media relating to advertising can also have a positive effect.
These agents are limited to people who immediately surround a person such as friends and family—but other agents, such as social media and the educational system have a big influence on people as well. [2] The media is an influential agent of socialization because it can provide vast amounts of knowledge about different cultures and society.