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  2. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    Market research about market structures and processes must be done to define the “relevant market”. The relevant market is an integral part of the whole market, on which the company focuses its activities. To identify and classify the relevant market, a market classification or segmentation has to be done. [3]

  3. Technical report - Wikipedia

    en.wikipedia.org/wiki/Technical_report

    Technical reports used to be made available in print, but are now more commonly published electronically (typically in PDF), whether on the Internet or on the originating organization's intranet. Several schemes have been proposed or are in use to uniquely identify either an entire report series or an individual report:

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  5. Research report - Wikipedia

    en.wikipedia.org/wiki/Research_report

    A research report is a publication that reports on the findings of a research project. [1]Research reports are produced by many sectors including industry, education, government and non-government organizations and may be disseminated internally, or made public (i.e. published) however they are not usually available from booksellers or through standard commercial publishing channels.

  6. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  7. Market intelligence - Wikipedia

    en.wikipedia.org/wiki/Market_intelligence

    Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...

  8. Master of Business Administration - Wikipedia

    en.wikipedia.org/wiki/Master_of_Business...

    A Master of Business Administration (MBA also Master in Business Administration) is a professional postgraduate degree focused on business administration. [1] The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular area but an MBA is normally intended to be a general program.

  9. Grey literature - Wikipedia

    en.wikipedia.org/wiki/Grey_literature

    The term grey literature acts as a collective noun to refer to a large number of publications types produced by organizations for various reasons. These include research and project reports, annual or activity reports, theses, conference proceedings, preprints, working papers, newsletters, technical reports, recommendations and technical standards, patents, technical notes, data and statistics ...