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Pop-Tarts (stylized as pop•tarts) is an American brand of toaster pastries produced and distributed by Kellanova (formerly Kellogg's) since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust.
Pop-Tarts: the top selling brand of toaster pastry for many years, first introduced by Kellogg's in 1964. [2] Toast'em Pop Ups: Toast'ems began production in February 1964 as Post Country Squares. The name changed in 1965 to Toast'em Pop Ups. The brand was sold to Schulze and Burch in 1971. [3]
Kellogg’s Pop-Tarts were a hit with a test market in Cleveland in late 1963. The following year, Kellogg immediately sold out of the four original flavors—strawberry, blueberry, apple currant ...
And in 1994 Kellogg’s went back to its cereal roots with the introduction of Pop-Tarts cereal. The barrage of products expanded further in 2018 with Pop-Tarts Bites, snack-sized versions of the ...
Kellogg's held a Royal Warrant from Queen Elizabeth II until her death in 2022. [6] Kellogg's was split into two companies on October 2, 2023, with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to "Kellanova", owning snack brands such as Pop-Tarts and Pringles alongside the international ...
The Pop-Tart flavor was first introduced in June 2021, when the Kellogg-owned company released three new flavors inspired by American fruit-filled desserts: our dearly departed Peach Cobbler, as ...
After the split, the snacking division will have brands such as Pop-Tarts, Kellogg's Rice Krispies Treats and frozen breakfast products such as Eggo waffles. It will be the biggest of the three ...
Kellogg’s is graduating the Pop-Tart from breakfast food, to full-out meal. We have Pop-Tart nachos, burritos, pizza, tacos, and chili fries.