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  2. We Pitted Fenty Gloss Bomb Against the Maybelline Lifter ...

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    The shimmering rose nude gloss has remained a staple in my makeup routine for years because it complements my ski. PureWow editors select every item that appears on this page, and the company may ...

  3. TikTok Star Mikayla Nogueira Says This Is the 'Most Magical ...

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    The reviews are in! Shoppers are smitten with the Maybelline Super Stay Powder-Foundation. “I tried new 24 hr powder foundation and it will forever be in my makeup bag,” one customer declared.

  4. New Eye Products From Maybelline, E.l.f. Cosmetics ... - AOL

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    E.l.f x Dunkin’ The Dunkin’ Dozen $16 at Elfcosmetics.com and Ulta Beauty Just over one year after its collaboration with Chipotle, E.l.f Cosmetics has launched yet another food-inspired ...

  5. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .

  6. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

  7. Maybellene - Wikipedia

    en.wikipedia.org/wiki/Maybellene

    "Maybellene" is a rock and roll song by American artist Chuck Berry, adapted in part from the western swing fiddle tune "Ida Red". Released in 1955, Berry’s song tells the story of a hot rod race and a broken romance, the lyrics describing a man driving a V8 Ford and chasing his unfaithful girlfriend in her Cadillac Coupe DeVille.