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Mark Sanford Granovetter (/ ˈ ɡ r æ n ə v ɛ t ər /; born October 20, 1943) is an American sociologist and professor at Stanford University. [2] He is best known for his work in social network theory and in economic sociology, particularly his theory on the spread of information in social networks known as The Strength of Weak Ties (1973). [3]
Actor–network theory (ANT) is a theoretical and methodological approach to social theory where everything in the social and natural worlds exists in constantly shifting networks of relationships.