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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
Consequently, there is intensified competition among streaming services for exclusive digital rights to major films. As a result, Indian cinema is witnessing some of its highest digital rights deals ever, as platforms compete to attract a growing audience eager for on-demand content.
Service Parent Launch Country of origin Subscribers Content Areas served Ref. Netflix: Netflix, Inc. January 16, 2007 [a] United States 301.6 million [1]: Netflix Originals, Studio Ghibli, [b] Studio 100, WildBrain, Wow Unlimited Media, Mattel, Hasbro, Lionsgate Studios, Bento Box Entertainment, MarVista Entertainment, Chicken Soup for the Soul Entertainment, STX Entertainment, Skydance ...
India brought in the second-highest net subscriber additions for Netflix in the second quarter. Netflix is doubling down on India as its competitors back away [Video] Skip to main content
Not a lot has gone right for shares of streaming giant Netflix (NASDAQ:NFLX) over the past few months. Rising rates are pressuring the company’s debt-heavy balance sheet, and creating a drag on ...
At the time, Netflix's competitors, along with other people in the industry, were delighted to say — mostly off the record — that the streamer was in fundamental trouble.
While in Latin America, Netflix had no streaming competitors as it did in Canada, the digital divide (a lack of high broadband internet penetration) hindered rapid growth. [25] In Brazil, for example, only 20% of the population had an internet speed greater than 500 kB/s a second ; 800 kB/s a second are needed to stream Netflix's content. [ 26 ]
Battling competitors Netflix and Amazon in the $28-billion market, the Reliance-owned venture is holding a month of closed-door seminars in seven Indian cities to woo small companies to become IPL ...