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Here's why: Lash Sensational Sky High mascara is smear-proof and water-proof but somehow also easy to remove. The pigment is dark and inky and made my lashes look so long my husband asked me if ...
Mascara is composed of a base mixture of pigments, waxes, and oils with varying supporting components. Mascara pigments most commonly include iron oxides and titanium dioxide which provide mascara with its desired color. [23] Titanium dioxide (TiO 2) accounts for over 65% of inorganic pigments sales volume. [24]
1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver
Women apply mascara expecting it to give them long, luscious lashes -- not to cause them to fall out. One Florida woman told ABC she found this out the hard way after using CoverGirl's Bombshell ...
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