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Changes is a British television advertisement launched in 1987 to promote the second-generation of the Volkswagen Golf. The 50-second ad was directed by David Bailey and stars the model Paula Hamilton as a woman throwing away some of her possessions. After discarding her wedding ring, pearl necklace, brooch and mink coat, she decides to keep ...
Paula Hamilton (born 2 January 1961) is an English model. She is best known for her appearance in the 1987 Mk II Volkswagen Golf TV advert Changes. In 2006, she returned to public recognition as a judge on Britain's Next Top Model, for two cycles.
Because Volkswagen's advertising budget in 1960 was only $800,000, [3] DDB’s bare-bones, black-and-white approach, coupled with a projected common theme of irreverence and humor, fit Wolfsburg's needs well. Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all ...
The Volkswagen Golf (listen ⓘ) is a compact car/small family car produced by the German automotive manufacturer Volkswagen since 1974, marketed worldwide across eight generations, in various body configurations and under various nameplates – including as the Volkswagen Rabbit in the United States and Canada (Mk1 and Mk5), and as the Volkswagen Caribe [1] in Mexico (Mk1).
In the 1980s, Volkswagen's sales in the United States and Canada fell dramatically, despite the success of models like the Golf elsewhere. Sales in the United States were 293,595 in 1980, but by 1984 they were down to 177,709. [36] The introduction of the second-generation Golf, GTI and Jetta models helped Volkswagen briefly in North America.
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Sister model to the Bora. Has been Volkswagen's best selling model in China and typically the best selling sedan of all brands in China. [2] Exclusively manufactured by SAIC-Volkswagen. Magotan (B8) 2005 2014 China MQB A2: The Chinese version of the Passat B8 with a longer wheelbase. Magotan (B9) 2024 MQB Evo: Third generation model. Passat ...
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